https://listener.wokpa.app/podcast?id=19 en-us First Bank of Nigeria Ltd. Entrepreneurship First Bank of Nigeria Ltd. episodic First Bank of Nigeria Ltd. info@africabusinessradio.com no https://listener.wokpa.app/episode?id=3757 Mon, 06 Nov 2023 13:04:42 +0000 1815 no https://listener.wokpa.app/episode?id=3757 full https://listener.wokpa.app/episode?id=3756 Mon, 30 Oct 2023 11:57:01 +0000 1756 no https://listener.wokpa.app/episode?id=3756 full https://listener.wokpa.app/episode?id=3755 Mon, 23 Oct 2023 14:15:14 +0000 1566 no https://listener.wokpa.app/episode?id=3755 full https://listener.wokpa.app/episode?id=3754 Mon, 16 Oct 2023 17:41:39 +0000 1941 no https://listener.wokpa.app/episode?id=3754 full https://listener.wokpa.app/episode?id=3753 In this episode, we discussed common networking mistakes entrepreneurs and professionals make and provided actionable strategies and tips for overcoming the identified networking mistakes ]]> Mon, 09 Oct 2023 11:37:33 +0000 In this episode, we discussed common networking mistakes entrepreneurs and professionals make and provided actionable strategies and tips for overcoming the identified networking mistakes ]]> 1369 no https://listener.wokpa.app/episode?id=3753 full https://listener.wokpa.app/episode?id=3752 Sat, 30 Sep 2023 22:21:46 +0000 1685 no https://listener.wokpa.app/episode?id=3752 full https://listener.wokpa.app/episode?id=3751 Mon, 18 Sep 2023 19:44:36 +0000 2271 no https://listener.wokpa.app/episode?id=3751 full https://listener.wokpa.app/episode?id=3750 2. Strategies for effective networking in the virtual space
3. How do you choose the right virtual events for networking purposes
4. How to overcome the challenges of building genuine relationships in a digital environment
5. What to consider when networking internationally through social media and virtual events
]]> Thu, 31 Aug 2023 16:02:28 +0000 2. Strategies for effective networking in the virtual space
3. How do you choose the right virtual events for networking purposes
4. How to overcome the challenges of building genuine relationships in a digital environment
5. What to consider when networking internationally through social media and virtual events
]]> 1919 no https://listener.wokpa.app/episode?id=3750 full https://listener.wokpa.app/episode?id=3749 1. What networking is about
2. The importance of networking in business success
3. Types of networking available to business owners
4. Fundamental principles of effective networking
5. Common misconceptions about networking
]]> Wed, 23 Aug 2023 21:09:40 +0000 1. What networking is about
2. The importance of networking in business success
3. Types of networking available to business owners
4. Fundamental principles of effective networking
5. Common misconceptions about networking
]]> 1649 no https://listener.wokpa.app/episode?id=3749 full https://listener.wokpa.app/episode?id=3748 Mon, 22 May 2023 13:43:35 +0000 1465 no https://listener.wokpa.app/episode?id=3748 full https://listener.wokpa.app/episode?id=3747 In this episode you will learn:
- What Marketing Mix is
- Components of the Marketing Mix
- 4 or 7 Ps how should they be applied
- Importance of the marketing mix
]]> Mon, 15 May 2023 12:50:31 +0000 In this episode you will learn:
- What Marketing Mix is
- Components of the Marketing Mix
- 4 or 7 Ps how should they be applied
- Importance of the marketing mix
]]> 1510 no https://listener.wokpa.app/episode?id=3747 full https://listener.wokpa.app/episode?id=3746 Mon, 08 May 2023 10:48:16 +0000 1443 no https://listener.wokpa.app/episode?id=3746 full https://listener.wokpa.app/episode?id=3745 A survey is a fantastic market research technique but how can one use it effectively?
In this episode of Entrepreneurs Showcase Ayodeji Agboola, founder Fly My Ads and Akowe answered the questions below:
➡️What are surveys?
➡️Why do you need surveys?
➡️What makes a good survey question?
➡️How do you interpret survey results?
Tune in to listen and learn
]]> Mon, 01 May 2023 22:24:00 +0000 A survey is a fantastic market research technique but how can one use it effectively?
In this episode of Entrepreneurs Showcase Ayodeji Agboola, founder Fly My Ads and Akowe answered the questions below:
➡️What are surveys?
➡️Why do you need surveys?
➡️What makes a good survey question?
➡️How do you interpret survey results?
Tune in to listen and learn
]]> 1434 no https://listener.wokpa.app/episode?id=3745 full https://listener.wokpa.app/episode?id=3744 Mon, 24 Apr 2023 12:58:12 +0000 1855 no https://listener.wokpa.app/episode?id=3744 full https://listener.wokpa.app/episode?id=3743
We went on an educational journey with Patrick Ajunwa as he shared what lean productivity is, the benefits, and the common areas of waste that SMEs should look out for when implementing lean productivity ]]> Mon, 17 Apr 2023 15:21:35 +0000
We went on an educational journey with Patrick Ajunwa as he shared what lean productivity is, the benefits, and the common areas of waste that SMEs should look out for when implementing lean productivity ]]> 1855 no https://listener.wokpa.app/episode?id=3743 full https://listener.wokpa.app/episode?id=3742 Heard the word consumerism before?

in this episode of Entrepreneurs Showcase Roland Arabome a Market Research Expert is breaking down what consumerism is, how the concept evolved, and the reasons for consumerism. ]]> Mon, 10 Apr 2023 12:12:11 +0000 Heard the word consumerism before?

in this episode of Entrepreneurs Showcase Roland Arabome a Market Research Expert is breaking down what consumerism is, how the concept evolved, and the reasons for consumerism. ]]> 1673 no https://listener.wokpa.app/episode?id=3742 full https://listener.wokpa.app/episode?id=3741

• Who a consumer is?
• The difference between a customer;
• And a consumer, and how consumers make purchase decisions.

Let's dive in and take a listen. ]]> Mon, 03 Apr 2023 11:34:58 +0000

• Who a consumer is?
• The difference between a customer;
• And a consumer, and how consumers make purchase decisions.

Let's dive in and take a listen. ]]> 1526 no https://listener.wokpa.app/episode?id=3741 full https://listener.wokpa.app/episode?id=3740 In this episode with Damilola Oladehin, you will learn what Public Relations is, the difference between PR, marketing, and advertising
Tune in to learn:
Step by step on how to leverage PR in your business.
]]> Mon, 27 Mar 2023 10:34:16 +0000 In this episode with Damilola Oladehin, you will learn what Public Relations is, the difference between PR, marketing, and advertising
Tune in to learn:
Step by step on how to leverage PR in your business.
]]> 1661 no https://listener.wokpa.app/episode?id=3740 full https://listener.wokpa.app/episode?id=3739
Our guest walked us through delegating, outsourcing, and automating things as business owners.
➡️Why delegate, outsource, and automate?
➡️When to start delegating, outsourcing, and automating?
➡️Who should business owners use for delegating, outsourcing, and automating
➡️Simple tools for delegating, outsourcing, and automating
➡️What an SME should delegate, outsource and automate.
]]> Mon, 13 Mar 2023 15:27:29 +0000
Our guest walked us through delegating, outsourcing, and automating things as business owners.
➡️Why delegate, outsource, and automate?
➡️When to start delegating, outsourcing, and automating?
➡️Who should business owners use for delegating, outsourcing, and automating
➡️Simple tools for delegating, outsourcing, and automating
➡️What an SME should delegate, outsource and automate.
]]> 1632 no https://listener.wokpa.app/episode?id=3739 full https://listener.wokpa.app/episode?id=3738 Why goal setting and goal tracking are important for a business owner
Why vision boards are essential for the business as an entrepreneur
Specific proven strategies available for achieving 60-80% of your goals
General tools for goal setting and tracking. ]]> Mon, 06 Mar 2023 12:58:39 +0000 Why goal setting and goal tracking are important for a business owner
Why vision boards are essential for the business as an entrepreneur
Specific proven strategies available for achieving 60-80% of your goals
General tools for goal setting and tracking. ]]> 1418 no https://listener.wokpa.app/episode?id=3738 full https://listener.wokpa.app/episode?id=3737 ️What a business owner should consider when defining a value proposition
️How the business model provides In - Build protection from competition
Tune in to listen, you will love it! ]]> Tue, 28 Feb 2023 07:39:30 +0000 ️What a business owner should consider when defining a value proposition
️How the business model provides In - Build protection from competition
Tune in to listen, you will love it! ]]> 1274 no https://listener.wokpa.app/episode?id=3737 full https://listener.wokpa.app/episode?id=3736 Tune in to learn
➡️What customer retention entails
➡️ Customer retention strategies that work
➡️How to 'wow' customers
]]> Mon, 20 Feb 2023 13:06:26 +0000 Tune in to learn
➡️What customer retention entails
➡️ Customer retention strategies that work
➡️How to 'wow' customers
]]> 1227 no https://listener.wokpa.app/episode?id=3736 full 26 1 https://listener.wokpa.app/episode?id=3735 1. What a Business Model Canvas
2. The purpose of a business model canvas
3. How effective is the Business Model Canvas to a company’s growth
4. Types of the Business Model Canvas. ]]> Mon, 13 Feb 2023 15:43:05 +0000 1. What a Business Model Canvas
2. The purpose of a business model canvas
3. How effective is the Business Model Canvas to a company’s growth
4. Types of the Business Model Canvas. ]]> 1416 no https://listener.wokpa.app/episode?id=3735 full 25 1 https://listener.wokpa.app/episode?id=3734 1. Overpromise and Underdeliver
2. Poor quality products or services
3. Not reinventing their products or services
4. Not taking customer feedback (9 in 19 customers leave without complaining)
5. Inconsistent employees
6. Inconsistent service - poor today, good tomorrow
7. It's not easy to do business with them - accessibility for special needs ]]> Mon, 06 Feb 2023 11:50:28 +0000 1. Overpromise and Underdeliver
2. Poor quality products or services
3. Not reinventing their products or services
4. Not taking customer feedback (9 in 19 customers leave without complaining)
5. Inconsistent employees
6. Inconsistent service - poor today, good tomorrow
7. It's not easy to do business with them - accessibility for special needs ]]> 1676 no https://listener.wokpa.app/episode?id=3734 full 24 1 https://listener.wokpa.app/episode?id=3733 ➡️ Difference between Customer Experience and Customer Service
➡️5 pillars to consider in delivering exquisite customer experience as a small business
➡️Why Customer Experience is essential to you as a business owner
]]> Mon, 30 Jan 2023 12:21:32 +0000 ➡️ Difference between Customer Experience and Customer Service
➡️5 pillars to consider in delivering exquisite customer experience as a small business
➡️Why Customer Experience is essential to you as a business owner
]]> 1717 no https://listener.wokpa.app/episode?id=3733 full 23 1 https://listener.wokpa.app/episode?id=3732 - What Product‑Market
Fit is
- Why it is this important to SMEs
- The steps to follow in achieving product-market fit
- How to ensure that you keep working on product-market fit even after the launch ]]> Mon, 23 Jan 2023 10:57:41 +0000 - What Product‑Market
Fit is
- Why it is this important to SMEs
- The steps to follow in achieving product-market fit
- How to ensure that you keep working on product-market fit even after the launch ]]> 1376 no https://listener.wokpa.app/episode?id=3732 full 22 1 https://listener.wokpa.app/episode?id=3731 What inflation is

The effects of inflation on MSMEs

What exactly are cost items?

Practical tips for managing cost items during inflation ]]> Mon, 05 Dec 2022 12:34:05 +0000 What inflation is

The effects of inflation on MSMEs

What exactly are cost items?

Practical tips for managing cost items during inflation ]]> 1786 no https://listener.wokpa.app/episode?id=3731 full 21 1 https://listener.wokpa.app/episode?id=3730
In this episode, you will learn how to craft your Brand story.

What are the 2 most critical elements of Brand storytelling? (Authenticity and Relevance) ]]> Mon, 28 Nov 2022 10:11:25 +0000
In this episode, you will learn how to craft your Brand story.

What are the 2 most critical elements of Brand storytelling? (Authenticity and Relevance) ]]> 1291 no https://listener.wokpa.app/episode?id=3730 full 20 1 https://listener.wokpa.app/episode?id=3729
Why is it important for entrepreneurs

How can entrepreneurs know their present position?

Is the Branding position different for product and service businesses?

How to use social media to reposition your brand ]]> Mon, 21 Nov 2022 10:32:32 +0000
Why is it important for entrepreneurs

How can entrepreneurs know their present position?

Is the Branding position different for product and service businesses?

How to use social media to reposition your brand ]]> 1798 no https://listener.wokpa.app/episode?id=3729 full 19 1 https://listener.wokpa.app/episode?id=3728
Why MSMEs need to develop a marketing strategy

Components/elements of an effective marketing strategy

Final words, charge and expert advice to MSMEs ]]> Mon, 07 Nov 2022 11:47:21 +0000
Why MSMEs need to develop a marketing strategy

Components/elements of an effective marketing strategy

Final words, charge and expert advice to MSMEs ]]> 1760 no https://listener.wokpa.app/episode?id=3728 full 18 1 https://listener.wokpa.app/episode?id=3727
✔How to use the template with examples /case study ]]> Wed, 02 Nov 2022 10:31:42 +0000
✔How to use the template with examples /case study ]]> 1804 no https://listener.wokpa.app/episode?id=3727 full 17 1 https://listener.wokpa.app/episode?id=3726 Mon, 24 Oct 2022 16:13:11 +0000 1651 no https://listener.wokpa.app/episode?id=3726 full 16 1 https://listener.wokpa.app/episode?id=3725 Mon, 17 Oct 2022 12:56:12 +0000 1817 no https://listener.wokpa.app/episode?id=3725 full 15 1 https://listener.wokpa.app/episode?id=3724
1 What Employee Retention is about and the dynamic factors that can lead to retention?

2 Merits of retaining employees in your organization for a longer period.

3 Strategies SME Owners should deploy to retain employees. ]]> Tue, 11 Oct 2022 11:17:36 +0000
1 What Employee Retention is about and the dynamic factors that can lead to retention?

2 Merits of retaining employees in your organization for a longer period.

3 Strategies SME Owners should deploy to retain employees. ]]> 1687 no https://listener.wokpa.app/episode?id=3724 full 14 1 https://listener.wokpa.app/episode?id=3723
Tune in to learn:
• About the importance of conducting a proper market research before venturing into any business.

• What Market Research is all about.

•. Various Types of Market Research ]]> Wed, 22 Jun 2022 14:08:21 +0000
Tune in to learn:
• About the importance of conducting a proper market research before venturing into any business.

• What Market Research is all about.

•. Various Types of Market Research ]]> 1579 no https://listener.wokpa.app/episode?id=3723 full 13 1 https://listener.wokpa.app/episode?id=3722
Download this podcast to Learn:
• How Bola is using her story telling business to transform the build the leaders of tomorow.

• How she built her business from operating in her living room with two little girls to an International business with listings on Netflix and other content distribution platforms

•The importance of building trust with your customers when starting a business.

•Helpful strategies to operate a family business.

•How they have leveraged the pandemic to build their business. ]]> Wed, 15 Jun 2022 10:33:11 +0000
Download this podcast to Learn:
• How Bola is using her story telling business to transform the build the leaders of tomorow.

• How she built her business from operating in her living room with two little girls to an International business with listings on Netflix and other content distribution platforms

•The importance of building trust with your customers when starting a business.

•Helpful strategies to operate a family business.

•How they have leveraged the pandemic to build their business. ]]> 1860 no https://listener.wokpa.app/episode?id=3722 full 12 1 https://listener.wokpa.app/episode?id=3721
Tune in to learn:
• About the importance of conducting a proper market research before venturing into any business.
• What Market Research is all about.

•. Various Types of Market Research ]]> Tue, 07 Jun 2022 11:05:08 +0000
Tune in to learn:
• About the importance of conducting a proper market research before venturing into any business.
• What Market Research is all about.

•. Various Types of Market Research ]]> 1325 no https://listener.wokpa.app/episode?id=3721 full 11 1 https://listener.wokpa.app/episode?id=3720
Tune in to learn:*
•Her early business mistakes and how she corrected them.
•How she has managed to manoeuvre and excel in the Nigerian Business environment.
• What differentiates her products from the competition.
•The importance of conducting proper market research before starting a business. ]]> Wed, 01 Jun 2022 11:51:44 +0000
Tune in to learn:*
•Her early business mistakes and how she corrected them.
•How she has managed to manoeuvre and excel in the Nigerian Business environment.
• What differentiates her products from the competition.
•The importance of conducting proper market research before starting a business. ]]> 1622 no https://listener.wokpa.app/episode?id=3720 full 10 1 https://listener.wokpa.app/episode?id=3719
Tune In To Learn:
Why continuous education is a must for every entrepreneur.

How she views her business as an opportunity to impact the world.

Understand the right time to exit a business. ]]> Mon, 23 May 2022 13:40:25 +0000
Tune In To Learn:
Why continuous education is a must for every entrepreneur.

How she views her business as an opportunity to impact the world.

Understand the right time to exit a business. ]]> 2014 no https://listener.wokpa.app/episode?id=3719 full 9 1 https://listener.wokpa.app/episode?id=3718
Tune in to learn:
•How Juliet grew her confectionery business into a profitable venture.
•Why you should not hold on to a failing product and kill it fast.
•How Juliet turned a location strategy error into an advantage for her business.
•The marketing channels that gave her traction after realizing social media wasn’t working. ]]> Fri, 13 May 2022 10:16:10 +0000
Tune in to learn:
•How Juliet grew her confectionery business into a profitable venture.
•Why you should not hold on to a failing product and kill it fast.
•How Juliet turned a location strategy error into an advantage for her business.
•The marketing channels that gave her traction after realizing social media wasn’t working. ]]> 2121 no https://listener.wokpa.app/episode?id=3718 full 8 1 https://listener.wokpa.app/episode?id=3717
In this episode, Elizabeth shares her experience in the male-dominated profession. ]]> Wed, 04 May 2022 08:16:22 +0000
In this episode, Elizabeth shares her experience in the male-dominated profession. ]]> 2093 no https://listener.wokpa.app/episode?id=3717 full 7 1 https://listener.wokpa.app/episode?id=3716
In this experience sharing episode you will learn what makes her business unique, how the business became a community provider due to customer's enquiries

Tune in to learn 
• How Juliet grew from $100.00 pastime to a $250,000.00 confectionery business.

• Why you should not hold on to a product that is not doing well and kill it fast

• How Juliet turn around a location strategy error into huge success

* The marketing channels to gave her traction when she realized that it was not going to be social media ]]> Tue, 26 Apr 2022 09:26:39 +0000
In this experience sharing episode you will learn what makes her business unique, how the business became a community provider due to customer's enquiries

Tune in to learn 
• How Juliet grew from $100.00 pastime to a $250,000.00 confectionery business.

• Why you should not hold on to a product that is not doing well and kill it fast

• How Juliet turn around a location strategy error into huge success

* The marketing channels to gave her traction when she realized that it was not going to be social media ]]> 1744 no https://listener.wokpa.app/episode?id=3716 full 6 1 https://listener.wokpa.app/episode?id=3715 Fri, 08 Apr 2022 13:15:59 +0000 1428 no https://listener.wokpa.app/episode?id=3715 full 5 1 https://listener.wokpa.app/episode?id=3714 Mon, 04 Apr 2022 16:01:54 +0000 1607 no https://listener.wokpa.app/episode?id=3714 full 4 1 https://listener.wokpa.app/episode?id=3713
Tune in to learn:
• The steps you MUST take to do social media right

• The KLT customer journey and how to earn trust on social media

• The types of content to create and the different formats that are available. ]]> Fri, 25 Mar 2022 18:26:23 +0000
Tune in to learn:
• The steps you MUST take to do social media right

• The KLT customer journey and how to earn trust on social media

• The types of content to create and the different formats that are available. ]]> 1857 no https://listener.wokpa.app/episode?id=3713 full 3 1 https://listener.wokpa.app/episode?id=3712
Tune in to learn 
• Why you should know the WHO before the WHAT

• Why you should not outsource your marketing function completely

• The most effective way to to approach marketing ]]> Mon, 14 Mar 2022 13:08:38 +0000
Tune in to learn 
• Why you should know the WHO before the WHAT

• Why you should not outsource your marketing function completely

• The most effective way to to approach marketing ]]> 1579 no https://listener.wokpa.app/episode?id=3712 full 2 1 https://listener.wokpa.app/episode?id=3711
Tune in to learn: 
• 7 habits that can help you stay super productive and not burn out

• 6 productivity tools that are available online

• Tips on how to be more intentional ]]> Sat, 05 Mar 2022 17:23:12 +0000
Tune in to learn: 
• 7 habits that can help you stay super productive and not burn out

• 6 productivity tools that are available online

• Tips on how to be more intentional ]]> 1708 no https://listener.wokpa.app/episode?id=3711 full 1 1